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Subject Matter Expert (Good Egg)

Why You Should Outsource Your Social Media Checks

Social media. Love it or hate it, the reality is people are using it at record numbers.

In 2017, Statista reports that there were 2.46 billion social media users, and projections suggest 2.77 billion people will be using social media throughout 2019.

It’s fair to say the majority of your job candidates and current employees likely already use social media, which is why it makes sense to review people’s social activity for problematic behavior that could disrupt the workplace and damage the brand.

“Social media is no longer cutting-edge; it is mainstream. For HR to overlook it today would be like ignoring email 20 years ago.” (Source: SHRM)

But here’s the thing: How you go about looking at people’s social accounts could potentially cause issues for your company.  The best strategy? Outsource social media checks to a compliant screening partner. 

You can’t do it well and legally by yourself.  Remember, the Internet is a vast space with hundreds of social media platforms and thousands upon thousands of blogs and websites. It’s impossible for a human to access and assess everything online, which is why artificial intelligence (AI) is needed to assist in a thorough review.

If you decide to “check a few places” yourself, you could be entering legal hot water because you can’t “unsee” whatever you discover. This could include protected class information that biases hiring decisions and violates EEOC, FCRA, and state privacy laws. Plus, there are just too many places online to look for information—and too many years’ worth to review.

Encouraging a healthy distance between management and employees on social media is smart. Leave screening and ongoing monitoring to an objective third party that understands what’s relevant—and legal.

Answer to our riddle!

The letter M